Instagram – a social media platform where one is able to share images, disappearing stories, and send messages.
But here is the twist
But in the coming month, the app will remove its standalone messaging app Direct for the Instagram app. However, all those important messages you have sent to people will not be disappearing for good. They will just be transferred to our beloved Instagram app.
Matt Navara (a social media industry commentator), as well as many others, have observed a goodbye message replayed by the app whenever one is opening it – saying that “it is going away”.
Goodbye, Au Revoir, Auf Wiedersehen
Here is how the pop-up messages go: “The Direct App Is Going Away – In the coming month we will no longer be supporting the Direct App. Your conversations will automatically over to Instagram, so you don’t need to do anything.”
Isn’t that a very nice way to put it?
A lot like Messenger
The photo-centric app unveiled its standalone messaging app on 27th December 2017. With the initial intention of cutting off the messaging section from the core app. The Verge had first noticed the ongoing of its testing.
A company spokesperson said, “We want Instagram to be a place for all your moments, and private sharing with close friends is a big part of that. To make it easier and more fun for people to connect in this way, we are beginning to test Direct – a camera-first messaging app that connects seamlessly back to Instagram.”
Where was it being tested?
It seems like the app was introduced to only a few selected places at first – Chile, Israel, Italy, Turkey, Portugal, and Uruguay.
But now that Direct is gone, before it could really live up to its potentials and before the reversal of the decisions could be clearly outlined. Maybe the makers were trying to follow the same trajectory as Facebook’s Messenger which was spun out of the parent app in 2014.