An electric car startup by the name of Evelozcity has rebranded itself as Canoo and has also announced a new business model whereby it will offer vehicles to customers on the basis of subscription, instead of the traditional selling method.
What do we know about the company?
For those who are new to this name, Evelozcity is a Los Angeles based company founded in December 2017 by a group of business leaders, engineers, and designers. Twelve months after the birth of the company, they produced their first prototype car claiming to have achieved a record-breaking milestone as most companies cannot acquire this in three years.
On Monday it announced it will offer four vehicles in the year 2021 and all the cars will be built on the basis of the company’s own skateboard-style electric-car platform which has claimed to return to 300 miles range per charge. Canoo’s strategy, like all other electric vehicles, is to accommodate all the power electronics and the components integrated into the chassis so that they can offer multiple body types.
What else it has to offer?
Canoo also aims to design and offer to us a “lifestyle vehicle” – a vehicle with the interiors of an SUV and the exteriors of a compact car perfect for last-mile deliveries, ride-hailing vehicles, and even as one’s personal commutator. Very few have been revealed about the car except for the fact the driver will be able to control the system’s infotainment using his own mobile. It will provide for a lean user interface which will link itself to the user’s own digital life.
To cut down on expenditures, Canoo will outsource the manufacturing of the vehicles to companies located in the US and China. It also plans a direct-sale model without dealerships, and rather than conducting one-time sales.
The subscription period begins from as little as twenty-four hours to a much longer period of time.