Why Samsung exits the U.S blu-Ray Player market


Samsung stops releasing new Blu-ray players in the U.S. and has scrapped a high-end 4K Ultra HD Blu-ray model that was supposed to release later this year.

While 4K Blu-ray disc sales have been growing rapidly, Samsung is a part of the declining industry. Being in a tough place in the market even Oppo Digital had backed out last year. It might continue to offer the devices in overseas markets like Europe, Canada, and Mexico.

Samsung can’t make money in a consumer tech area like home theater — which it has been dominating along with LG for years — as Samsung’s players didn’t support Dolby Vision. Regular Blu-ray may have gone down but stats for 4K Blu-ray says: Sales of  Ultra HD Blu-ray discs are on the rise, and support for the format from major Hollywood studios hasn’t ebbed at all, even though not every new movie is released as an Ultra HD Blu-ray.

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Samsung was the first company to sell a player for the format but got a huge competition from Sony, LG, and Panasonic. According to a report by Variety, sales of 4K Ultra HD Blu-ray discs “soared 68 percent” in the third quarter of 2018, from the same quarter in 2017,.It also said: “4K UHD discs already account for almost one in 10 new release discs sold in the U.S,” according to Eddie Cunningham, president of Universal Pictures Home Entertainment, and: “[UHD] Product sales are up 87 percent in comparison to the first three quarters of last year,” said Bob Buchi, president, worldwide, Paramount Home Media Distribution.

DEG claims that 2.3 million Ultra HD Blu-ray playback devices were sold in the first nine months of 2018. Given that NPD video game analyst Mat Piscatella claims that 2018 was phenomenal for the Xbox One X, in particular, could simply mean that Samsung got squeezed out.

Will 4k UHD Blu-ray discs become extinct

We cannot ignore the growing amount of streaming media that is not only showing up in 4K but also in HDR. There’s no doubt that people would now prefer to take Netflix or Amazon subscription, which also has access to rental services like iTunes than buy physical movies.

A/V enthusiasts will face a dark time if physical 4K UHD Blu-ray discs will become fully extinct. Due to the bandwidth issue, there will be compressed audio and video. So, Samsung is abandoning this market as it foresees an uncertain future.

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