Wicked Cool Toys (WCT) unveils its new Ninja product line at the 2019 International Toy Fairs in Hong Kong, New York, London, and Nuremberg, kicking off this weekend. Richard Tyler Blevins, commonly known as Ninja or NinjasHyper was named as “The Biggest Gamer in the World” by ESPN Magazine in September 2018. WCT was awarded the Master Toy/Collectible partner for ninja and later this year you’ll find him on store shelves taking the form of collectible figurines and plush dolls.
Ninja shot to fame with record-breaking audiences watching him stream Fortnite on Twitch, including a run with Drake. The 27-year-old is one of the fastest-growing influencers on social media with 13 million Twitch followers and 21 million YouTube subscribers.
Wicked Cool Toys has displayed nearly a dozen different types of playthings and collectibles featuring a cartoonish persona of Ninja. Ninja will now be turned into 5-inch vinyl collectible along with other Twitch personalities like DrDisRespect, TimTheTatman, Lirik, and Summit1G (marketed under a toy line called Lamo).
AR Game With the Toy
You can even point your phone at the toy to make it come to life in an augmented reality mobile game. Each gamer records sound bites that play during animated moments. A game called ‘The Game between Games’ is coming soon where you can face off against your friends with these characters. You can play five-minute bursts between your Fortnite matches.
“Ninja is the Michael Jordan, Lebron James and Tiger Woods of the gaming world,” said Michael Rinzler, founder, and co-president of WCT.”Ninja is absolutely on fire. We’re thrilled to embrace his spirit in a product line that represents this beloved modern gaming hero” continues Jeremy Pawader, partner and co-president of WCT.
Before Ninja, last year, 7-year-old toy-unboxing YouTube star Ryan of Ryan Toys Review launched his own line of toys called Ryan’s World and was a huge hit. Also in 2015, popular Minecraft players were transformed into blocky plastic action figures with a series called Tube Heroes, made by Jazwares.”More and more marketing dollars are being put into YouTube personalities than even television,” said Juli Lennett, a toy industry analyst with NPD. “You have to go where the kids are … It’s very no-brainer marketing.”
EXPRESS YOUR FANDOM IN THE FOLLOWING WAYS
- You can watch him jiggle with $10 bobble figures.
- Clip on a pocket-sized plush for $8.
- Get a 12-inch fabric doll for about $20.
- Grab a pack of stickers for $5.
- You can also dress up like Ninja with his colorful hair and headband for $20.